How to Define Your Blog Audience
You may be wondering who your blog audience includes - and you're not alone. This can be a common question/concern for bloggers who are either just starting out or who haven't dabbled in the concept of speaking to their audience quite yet. There's no better time than the present to define your blog audience, yo!
As you may be able to tell, Emma and I operate an "umbrella brand" here at Fashionably Frank. We talk to predominantly self-identified females in the 18-30 age group, however our audience occasionally includes other genders and older/younger individuals when they can find something of value in our posts - like this one! Most of our audience likes a few core interests: travel, marketing and social media (or blogging), DIY and crafting and/or healthy eating, with self-improvement and life balance as the focus concept.
You may be thinking: "Jeez, Kathryn; that's a lot of topics!" That's exactly what an umbrella brand is: one brand (blog) that covers a variety of topics within a universal concept, ours being life balance and lifestyle blogging.
We were able to determine our blog audience by researching the niche topics we talk about (and who is likely searching for them), in addition to using Google Analytics reports to see who is most often visiting our website. If you haven't signed up for Google Analytics yet, I strongly urge you to - it's free and is the key to a successful marketing strategy for your blog!
In addition to Google Analytics and Google searches about your niche, there's a set of questions you should start with to define your blog audience:
WHICH POSTS HAVE BECOME THE MOST VISITED?
This is a good key piece to determining your audience. Most often, you have written each post with an ideal reader in your mind, therefore, if your audience is naturally drawn to these specific posts, this may help you narrow in on your blog's focus.
WHO IS COMMENTING ON MY POSTS?
You can also snoop on who is commenting on your posts! More often than not, the commenters will leave a link to their blog or website within their comment (either their name will be a clickable link, or they will type out the site URL in their signature). If you check out their content, you'll see what they like, who they are and what their background is.
WHO MAKES UP MY SOCIAL MEDIA AUDIENCE?
Doing the same snooping on your various social media channels can be wise. Go to your blog's Facebook page and see who (aside from your friends and family, of course) likes it. Check your Twitter, Instagram and Pinterest followers and take a bit to check out what their demographics are.
WHO IS RE-PINNING / RE-TWEETING MY POSTS?
Similar to snooping on the people themselves, snoop on what they're posting! This is key to discovering the type of content that resonates with them. Checking what they are posting, pinning and tweeting is the best way to find what type of content you should be posting.
Equally important is deciphering the demographic of the people behind your most recent re-pins, re-tweets or conversation activity on social media. These people are your ride-or-dies for your blog and the ones you should be worrying about pleasing the most.
WHAT'S COMMON LANGUAGE THEY USE?
This will most likely determine what these users are searching for and what might lead them to stumble upon your blog. It also allows you to truly connect with your readers, giving you the tools to talk like them and use language that they relate with. Ya feel me?
HOW DO THEY APPROACH SOLVING THEIR PROBLEMS?
Asking this will also help you discover what they are most likely searching for in search engines (or on social media), and will help determine the right SEO keywords you should use for your blog posts.
Did you try answering these questions? Where did it get you?
BLOGGER: KATHRYN COFFMAN
Kathryn is the lead contributor + founder at FashionablyFrank.com. Obsessed with leading a life of balance, she started the blog in 2013. Since graduating from The Evergreen State College (Washington) in 2016, she is now a digital marketing specialist through her business, Fashionably Frank Marketing. She believes a cup of coffee is the answer to all of life's problems + that all women should strive to embrace a #girlboss mantra.