How to Create the Perfect Curated Instagram Feed

Thinking about curating an Instagram feed? Tired of the aching responsibility to create your own content day in and day out? For personal brands and bloggers, a curated Instagram feed may be just the way to go!

What is the difference between created and curated, you may ask? Created feeds consist of 100% unique content created by the user. Curated feeds are made up of other people's content that is being shared and re-purposed by the user. Some users may opt for a mix.

Over the years, my Instagram feed has evolved (and you know if you've followed me in the past year - you've seen the various changes it's gone through on a weekly basis!). At this point, I am comfy with my newly curated feed that is made with YOU ladies in mind!

My feed consists of inspirational, thoughtful and mouth-watering goodness that I think our Fashionably Frank reader demographic will appreciate. It's important to ask yourself: What do I hope my followers will get out of this? What's the purpose?

Where do you find the perfect curated content for your Instagram feed?
Here's a few of my favorite go-to resources:


Tumblr is where I have the most luck finding stuff to curate my feed - most of the stuff here has been so widely shared that it's difficult, if not impossible to find the original creator/poster. I try doing a Google Image search just to ensure that the creator is not obvious before I post it, because while it's nearly impossible, I would love to give credit where credit is due.


A big source for Tumblr posters, WeHeartIt is the hub of all things femme and beautiful. A secondary great resource in addition to what you'll find on people's Tumblr blogs.


Pinterest is another holy grail - you can find gorgeous items on this search engine and it's more likely that you will find the original content creator, allowing you to credit them.


CC0 (Creative Commons Zero) stock photo sites are one of my favorites, as you may well know! The CC0 license means that the content creator relinquished rights to the photos so that you are allowed to use them for both personal AND commercial use!
Click here for a list of my favorites.


Instagram feeds are obviously the final and perhaps best great resource for curating content - simply take the photo (or a screenshot of the photo on your phone) and never forget to include their @ handle when you post - it is not your property!

important things to note (getting legal)

People have mixed feelings about editing the content they find (adding filters and cropping, for example). After taking Hilary Rushford's Instagram with Intention course, my belief has wavered back and forth. I personally don't mind if users take my content and slightly alter the content with a filter, as long as they're simply adding a light coloring change and not altering the nature of the image. However, some users dislike this. It's a play-with-caution tale, but there is no firm right or wrong.

Personally, I won't take professional photographers' images (that I am aware of) and alter them - I feel that is inappropriate and insulting to their work. If it's a generic Instagram image from a regular user on their iPhone, I may edit it.

Of course, it's incredibly important to remove the content if you are asked! Some users don't like you re-posting their content as a rule, and unfortunately, many times you won't know that until after the fact (some strict users don't deem it necessary to state this in their profile, however stay tuned in for this because many will).

In case you were wondering (and I heard this from a lawyer): it is a breach of copyright to take someone's work and post it, even WITH crediting them and WITHOUT editing. Period. If you visit a blog and they have a copyright symbol on that page (like we do here at Fashionably Frank), just know that it is best practices to contact them before using their work, or run the risk of them being upset, or worse. Even users who do not have a copyright statement on their website or Instagram feed, if they are American, they DO have rights over their work by default and could apply for copyright after the fact. It's a gamble every time and it's important to be realistic about the situation and your actions.

optional: quote graphics

In addition to curated images from these sources, I also create my own Photoshop quote graphics with a pretty, loopy font - I take quotes/musings that either I've made up, I've seen on other Instagram feeds or that I've found on Pinterest and rewrite them in a branded font along with our blog watermark. If you can do calligraphy, that's even better!

I highly suggest adding a personal touch throughout your feed - this helps brand your feed and give you some prominence in the Instagramosphere! You can make these using Photoshop, or if you aren't skilled with Adobe, feel free to use Canva - it's fab, too!

Have any tips for those curating their feeds? Leave them in the comments!