In the galaxy, there's a billion gazillion stars, and each unique star has to STAND OUT! Ultimately, what makes or breaks your brand (or business) is if you can define your brand and reach the right audience, which ultimately results in attracting better, more solid leads - those goes for both businesses and blogs!
WHAT IS MY CORE MESSAGE?
Take a few minutes to jot down what you wish your core message to be perceived as. Of course you should have a mission statement, but think: what do you hope your audience will receive from your brand's mission? What's the message you wish for them to hear?
WHO AM I TRYING TO REACH?
Who is your preferred audience? What do they like? What are they looking for? How can you meet this need?
WHO IS MY IDEAL CLIENT/READER?
What is the demographic and personality traits of your ideal reader/client? Where are they from? What is their gender? Age?
WHAT ARE THEIR PAIN POINTS?
It's incredibly important to identify the pain points of your ideal reader/client. What do they struggle with the most? What problem do they need solved? It's basic necessity to understand the conflict and how you can help solve it.
HOW DO I HELP?
As mentioned above, knowing how you can help solve your ideal reader/client's problem is key. If you aren't able to resolve their issues, it's plain and simple: you haven't nailed the right customer identity. You want your ideal reader or client to have the needs that you can meet!
WHAT TANGIBLE SERVICES DO I HAVE TO OFFER?
What is it that you offer? Are you a business with professional services or a physical product? Are you a blogger? If you're a blogger, what is your conversion freebie or the value of what you're writing? If you don't have a tangible service that you offer, you might be out of luck and will have a harder time converting people into leads.
WHAT IS THE PURPOSE?
When it comes down to it: what is the purpose of your brand? At the end of the day, this is what truly matters and what should guide your actions in all of your branding decisions.
DO I HAVE A NICHE BRAND OR UMBRELLA BRAND?
Some people have a "niche brand", which means that their focus is on one topic and one topic only (example: Ree Drummond's "Pioneer Woman" food blog). Others have an "umbrella brand", meaning that they focus on a variety of topics within a greater umbrella (example: Karen Cheng's "Fashion & Life" blog, or us: the Fashionably Frank lifestyle blog!). Once you define, branding can be inevitably easier as you know how to approach it!
I hope these tips helped you to truly dive into your brand and all you have to offer someone, because you're truly badass, girlboss, and you deserve to feel as great as you are! :)
What other tips do you have for someone looking to define their brand? Share your thoughts in the comments!
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BLOGGER: KATHRYN COFFMAN
Kathryn is the lead contributor + founder at FashionablyFrank.com. Obsessed with leading a life of balance, she started the blog in 2013. Since graduating from The Evergreen State College (Washington) in 2016, she is now a digital marketing specialist through her business, Fashionably Frank Marketing. She believes a cup of coffee is the answer to all of life's problems + that all women should strive to embrace a #girlboss mantra.