I've been writing a LOT about email lists (or e-newsletters) this month and I'm still not sick of it... yet! If you're wondering what an email list is or why you should have one, starting with this post is wise. If you're not sure how to create an email list, start here. This post will cover how to grow your email list and your tribe!
EMBED YOUR SIGN UP FORM
The top must-have on your website or blog is an email list sign up form. In the blog post I mentioned above, I explained how to create this list and embed it on a Squarespace website. However, if you're using one of the top list creators (MailChimp, ConstantContact), they will offer easy tutorials for you in terms of embedding it properly on your web host of choice.
Embedding your sign up form is key to even beginning your attempts at obtaining new contacts. Marketing experts have done the research and the results have shown that people like things that are EASY. They don't like having to click through multiple pages or posts to find your sign up sheet - make it easy for them to access!
ASK YOUR PEEPS
When you begin to grow your email list, asking your friends and family to subscribe can be a great technique. However, ensure that those who you request this from are able to provide true support and don't support you simply because they are relatives or good friends - you want to cultivate a tribe that truly supports you and will be following you for the goods, not just because.
Or, if you don't have any family or friends who find interest in what you do, you could request that they share your email list (along with your website/blog) with a friend of theirs whom they think it would interest!
OFFER A FREEBIE
The most successful trick I've discovered to grow my email list is to offer a downloadable freebie (or freebie library) upon registration. Not only are you providing your readers with something of value within the email list, you're giving them an entirely free library of resources they can use! Extra value!
In our freebie library, Emma and I include packs of free stock photos, a blogging productivity checklist, an invoice template for business owners and more to come. Upon registration, users are emailed a link along with a password to access the library. We create blog posts with the newsletter sign up form along with the advertisement of the freebies as they are produced in order to encourage our readers to sign up.
Think about what your specialty is and what you're good at. Stock photos are an up-and-coming trend that you can surely capitalize on, however, if you're good at offering a different resource, such as a dietary plan, fitness schedule, etc., leverage your knowledge to offer a valuable resource.
CROSS PROMOTE ON SOCIAL
Don't forget to promote this email list on social media! No matter what platform you're using, whether it's Pinterest, Instagram, Facebook or Twitter, include posts (or a bio link) with your e-newsletter sign up sheet. In addition to embedding this on your website and blog, you are able to customize a webpage with a specific URL for users to visit and sign up.
Maybe reserve a post a week in your editorial calendar for these promotions (remember: you don't want to overwhelm your audience with spam and self promotion - adding content of value comes first).
GIVE SOMETHING OF VALUE
I couldn't stress this last trick enough. You must, must, MUST give your email list subscribers something of value. In Emma and I's weekly newsletter, the focus of the newsletter is a curated topic (or created topic) that provides life hacks to our readers. This is the subject line of the email 98% of the time, enticing the reader to click through and stay subscribed.
What tricks have you found successful to grow your email list? Comment below!
BLOGGER: KATHRYN COFFMAN
Kathryn is the lead contributor + founder at FashionablyFrank.com. Obsessed with leading a life of balance, she started the blog in 2013. Since graduating from The Evergreen State College (Washington) in 2016, she is now a digital marketing specialist through her business, Fashionably Frank Marketing. She believes a cup of coffee is the answer to all of life's problems + that all women should strive to embrace a #girlboss mantra.