4 Best Practices for Growing a Pinterest Following
So, you're wondering how people get a larger following on Pinterest, how they drive traffic to their blog / shop and maintain a strong presence? Lemme break it down, girl.
1. Enable Rich Pins
First things first: you gotta enable Rich Pins. Rich pins include information about the article, product, recipe, etc. within them - pulling the info directly from your website. Rich pins are placed higher in search results by Pinterest and are favored over non-rich pins. They're also often preferred by the users who interact with them, due to the extra information and formatting.
You can read more about how to enable rich pins for your website here, and don't forget to use the Rich Pin Validator to run your website through the system! Just one pin needs to be successfully validated and then ALLLL the rest of your pins are validated. How cool is that!?
2. Interact in Group Boards
Joining group boards is the number one trick (aside from consistent pinning) that I recommend to all my clients and fellow bloggers. Group Pinterest boards, similar to Facebook Groups can help grow your following immensely. Joining group boards related to your industry niche is ideal - you can then share all of your blog post articles to these group boards, enticing new followers who would be interested in your content. Ever since joining group boards, our views have shot up by thousands and our pins perform much better.
You can find group boards by searching on Pinterest itself, or doing a Google search / seeing what fellow bloggers in your industry are saying are the best group boards in your niche. Oftentimes joining group boards will be a lengthy process and will involve following the manager of the group board, or emailing them/direct messaging them to gain access. But trust me: when you're in, everything is smooth sailing from here on out.
Each time you publish a new blog post, first pin it (from the long blog URL itself, as if you were a visitor reading your post and pinning it from the post itself) to your website board, then pin it to every group board that applies to the determined post topic. You can also pin it a couple times to other boards of your own that the post subject applies to.
3. Publish Content of Value
The bottom line is: if you don't have a sellable product or informative, purposeful blog posts, you won't get anywhere on any social media platform. Dedicating time to providing content of value to people through your articles (or through your products) is necessary. We love fluff content as much as the next chick, but it's important to balance out the fluff with helpful tidbits. :)
Remember: the first board on your profile should be your website board for your own blog posts - for us, it's FASHIONABLYFRANK.COM as the title. This is viewable in Pinterest searches and explains to the user what the content is. You want to attract their eyes to your board first.
4. Pin A Lot & On a Regular Schedule
Use a tool such as Tailwind to mass schedule your pins. Tailwind is a scheduling app that allows you to create a "Smart Schedule" determined by your audience activity and industry trends. Tell it how many times you want it to post in a day (I suggest around 40 pins per day - YES, you read that right - 30-40 pins is a minimum for a decent strategy, and Pinterest agrees) and it disperses on your pre-determined Smart Schedule. CRAZY, right!? It's seriously a Godsend.
You should be pinning with your audience / customer in mind. Don't be pinning that delicious gravy recipe that you want to make for Thanksgiving unless your audience enjoys cooking and the holidays! If you want to pin personal things, keep them hidden as private boards for your own use and organization - don't confuse your audience by pinning unrelated content they won't care about.
Tailwind also allows you to read in-depth analytics that Pinterest doesn't provide you - it's a two-in-one product! You can read specific analytics per pins to see which pins performed the most successfully, along with boards and overall metrics. It's vital to keep up on your numbers so you can track your content success and plan your upcoming editorial calendar around them.
What have you found helpful in growing your following/traffic? Leave 'em in the comments, girlfriend!
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THE BLOGGER: KATHRYN COFFMAN
Kathryn is the lead contributor + founder at FashionablyFrank.com. Obsessed with leading a life of balance, she started the blog in 2013. Since graduating college in 2016, she is now a digital marketing specialist through her business, Fashionably Frank Marketing. She believes a cup of coffee is the answer to life's problems + that all women should embrace a #girlboss mantra.