The Reasons Why Your Social Media is Slacking (+ How to Fix It!)
I know the feeling: getting zero retweets on a tweet, zero comments on an Instagram post or zero likes on a Facebook post. These are all signs that your social media is slacking! It's time to pick it up.
You've dropped the ball long enough and you're not sure where to turn - believe me, I've been there, done that, got the tee + wore it out! ;) There's a variety of reasons that you're slacking on social, but also many ways you can fix it!
YOU AREN'T ENGAGING WITH OTHERS
The most common issue I find among fellow bloggers and businesses' social is that all they do is share their own stuff, expecting others to flock to them without engaging with others. Here's some ways you can avoid this issue:
- Join Twitter chats with your niche.
- Search hashtags relevant to your blog or business.
- Scan Pinterest and find similar content, comment + share it.
YOU AREN'T OPTIMIZING WITH TOOLS
Most people are aware of social media post scheduling tools like Hootsuite, but not all are investing in paid tools to optimize their social. You get out what you put into it. Here's a few helpful tools you should be using:
- Sprout Social. A scheduling tool that includes easy-to-read analytics and a social inbox where you can respond to multiple profiles all in one spot!
- Tailwind. A mass pin scheduling tool to optimize your Pinterest and increase your following.
- Social Quant. A Twitter algorithm system for gaining authentic followers in your niche who actually enjoy your content based on keywords. A fabulous investment!
- MeetEdgar. A recycling tool for social statuses on a customized schedule. Never re-schedule your old posts again! Put them into MeetEdgar once and he'll do the work for ya (mass import with Excel sheets).
- Iconosquare. Get smart about Instagram! An analytics tool where you can follow competitors, see what hashtags perform the best on your profile and be strategic about your next move.
YOU AREN'T CREATING QUALITY CONTENT
I know, it's hard! Especially when sticking to a regular content schedule. Like Emma and I, blogging can get exhausting. However, that's the name of the game and you can't be adored without consistent, quality content.
- Work on writing succinctly, remove filler words and practice your craft! Is what you're sharing really (filler word alert!) what your readers value? How can you make it better?
- Work on writing longer. The average shared blog post is 800-2500 words (the latter number being ideal). This is the one I most struggle with myself, and Emma would tell you no different.
- Scale back if that doesn't work. If you aren't able to master great quality while writing constantly, keep the consistency but sale back to less often posting. Of course, be sure you alert your readers if you do this! People like predictability.
YOU AREN'T IN TOUCH WITH YOUR AUDIENCE
Perhaps you think you know who your audience is. but you don't really. Avoid this mess with these tips:
- Track Google Analytics. Set up your site with Google Analytics and check often to see what your blog or biz's demographics are. Age, gender, interests and location can tell you a lot about the content you should be writing.
- Set the right intentions/story brand. I've mentioned Donald Miller's storybranding before and how much I'm in love with his framework. Using Donald's tactics, you will quickly craft a tone, language and CTAs (Call-to-Action) with your readers in mind.
I hope these tips helped you brainstorm ideas on how to amp up your social!
What's one thing you want to strengthen in your social media strategy in the coming year?
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BLOGGER: KATHRYN COFFMAN
Kathryn is the lead contributor + founder at FashionablyFrank.com. Obsessed with leading a life of balance, she started the blog in 2013. Since graduating from The Evergreen State College (Washington) in 2016, she is now a digital marketing specialist through her business, Fashionably Frank Marketing. She believes a cup of coffee is the answer to all of life's problems + that all women should strive to embrace a #girlboss mantra.