Dear you, beloved Fashionably Frank reader.
The past four years have been a journey.
When I started this blog, I recognized that I absolutely loved sharing my personal journey with the purpose of relating to others and hopefully impacting a life here and there while also processing what I was going through in the moment and how this was changing my life. Having run many blogs before, launching Fashionably Frank was nothing new to me.
But: then I met a mentor who changed my life for the better, as well as the way I viewed blogging. She showed me the ways of content marketing, the importance of a blog for business and how to write FOR the audience's pain point and needs. This was more than necessary for the growth of my career as a digital marketer, but started to negatively impact my baby blog - my outlet of expression outside from the routine of business.
SEO began to consume me. Was I optimizing correctly? How could I incorporate keywords into my titles, URLs, the first few sentences of each post... the list goes on and on until slowly but surely I had erased all of my creativity for a handful of views.
The problem? This blog isn't my business. It isn't meant to rank on the first few pages of Google or beat out competitors on Pinterest. I let my businessy marketing mind cloud my judgement for my safe haven, my creative space. I pulled Emma along for the ride and this taught her - it's safe to say - WAAY more than she needed to ever know about content marketing!
So dear friends, today's the day. Today's the day we stop counting. Numbers and hits and shares and links, it's all super great stuff (and nobody will deny that!), but it's truly nothing if you're not enjoying the work. If you're not writing from within the depths of yourself, in this exact moment, for an audience that will listen to you in all your screwed up glory!
In 2007, I used to design creative figure skating montages on YouTube and was one of the less than a dozen channels followed by the official Stars on Ice YouTube channel. I used my love and passion for figure skating matched to my latest favorites in music to explore situations in my life and tell a story through musical expression. I had loyal followers and a space that made me feel alive, validated, heard - isn't that what we're all seeking after all?
I totally feel like I'm now living a double life with double desires; I'm April Kepner in a recent episode of Grey's and I just keep repeating to myself: "Giiiiirl, ya need Jesus!"
Today, I am wiping the slate clean and setting the intention of my creative energy coming back to life. I hope to nurture her back to a flourishing part of self, ready to show up as perfect as imperfect could ever be. Thank you for joining me on part one of the Fashionably Frank journey - I sure hope you'll stick around. This is when the story really gets interesting.