As I sit here at my favorite Starbucks, I contemplate why I started blogging so many years ago. Obviously this site has only been around for a few years, but I began my first blogging excursion in 2007. In the past year, many readers have noticed Fashionably Frank take a turn--perhaps it's for the best, or the worst. Whatever your opinion, the blog has changed and that cannot be denied.
Emma and I have started crafting more Pinterest-worthy posts with "top ___ tricks" and "life hacks for success"--no longer "this is what I've been up to" or "here's me in all my messed up glory"-type posts. I've started to think that this somehow erases a piece of the humanity and messiness behind blogging in the first place.
There's two main reasons I love reading my favorite blogs:
1. They are incredibly relatable and they have a sense of humor unlike any other that draws me back.
2. They make me strive for a better life and provide me with useful, little tidbits (such as Pinterest inspired posts).
As a marketing professional, I constantly find myself asking:
What value are we providing our audience?
It's nearly impossible to create gripping headlines for something that doesn't offer tangible value to its reader.
For the life of me, I just can't make the connection as to why bloggers like Karen Cheng (aka the candid lifestyle bloggers of the world) make such solid connections and garner a loyal tribe even though they never intentionally offer anything of teaching value to their audience.
Think about it. Yes, they make you laugh and they allow you to relate with them through their highs and lows, but they never really offer a tangible how-to or free hack list.
The Pioneer Woman without cooking wouldn't be The Pioneer Woman.
So, you see my struggle. Wit and storytelling only get you so far as a blogger, especially these days, past the prime of Karen Cheng and the O.G. lifestyle bloggers when it was cool to talk about your life and that was enough.
Now we compete. We hunger for the next like, the next comment, the next re-tweet. Blogging has lost the life it once had.
So, I beg of you, loyal readers (or readers that just stumbled here): send me a sign. Help me craft the new Fashionably Frank--one that we create together out of our shared failures, insecurities, dreams, inspirations and aspirations. I want this to be a place for YOU, not simply Emma and I.
What topics do you want to hear more on? Do you like the fun, everyday life accounts that you can chuckle at, or do you prefer the informative lists? A balance of both?
I don't want to continue blindly cultivating this sanctuary without the input of my dear readers. You are the reason we've had our successes, and the reason we've had our failures--and got the memo.
Please, share your thoughts. We'll take the feedback to heart.